Working with Lagnappe Custom Interiors, an interior design firm in St. Thomas, US Virgin Islands, has been an absolute treat. I've always loved interior design, so partnering with such a talented team has allowed me to blend creativity with my expertise in digital content, project management, and visual storytelling. From leading their HGTV Designer of the Year newsletter campaign to overseeing the redesign of their website, I’ve had the opportunity to bring their stunning designs to life in fresh and exciting ways.
Social Media Content Manager
As the Social Media Content Creator for Lagnappe Custom Interiors, I bring Tiffany Cassidy's beautiful island-inspired designs to life on social media. My goal is to share the essence of Lagnappe’s work in a way that feels warm, inviting, and authentic to their audience. My role includes:
As the Social Media Content Creator for Lagnappe Custom Interiors, I bring Tiffany Cassidy's beautiful island-inspired designs to life on social media. My goal is to share the essence of Lagnappe’s work in a way that feels warm, inviting, and authentic to their audience. My role includes:
Content Planning: I create monthly content calendars with themes like maximizing natural light, showcasing luxurious outdoor spaces, and highlighting design features from Lagnappe's well-designed spaces.
Bringing Designs to Life: I write engaging captions, design Instagram stories, and create posts that celebrate Tiffany’s work on stunning projects.
Visual Storytelling: Curated and shared stunning imagery of Lagnappe's designs, focusing on the themes of island elegance, personal retreats, and coastal living.
Visual Storytelling: Curated and shared stunning imagery of Lagnappe's designs, focusing on the themes of island elegance, personal retreats, and coastal living.
Web Design Project Manager
In April 2024, I had the exciting opportunity to lead the redesign of Lagnappe Custom Interiors' website. As the Project Manager, I collaborated closely with the team to make sure every design choice reflected Lagnappe's unique style and voice. I also created a variety of custom graphics to support the new design, ensuring the website felt fresh, cohesive, and true to their aesthetic.
Feel free to take a look at the finished product here:
www.lagnappe.com
Email Newsletters & Blog Post Writer
In 2022, I had the exciting opportunity to lead Lagnappe Custom Interiors’ newsletter campaign for their HGTV Designer of the Year nomination. And guess what? They won! In the Waterside Retreats category, Lagnappe received the most votes, securing the title. It was such an honor to play a part in something so meaningful for the team and their beautiful work.
Below, you'll see a blog post I crafted to announce this huge milestone and encourage readers to cast their votes. To make the campaign stand out, I added a fun touch by using little flamingo emojis, which symbolized the winning interior design project. I also designed two custom logos to proudly showcase their new title across all communications.
