During my tenure at Shindigz, an online party supply retailer that closed its doors during the pandemic, I helped design over 12 catalogs. Each catalog design took months to perfect in our small team of 4. My role included photo curating, editing, copywriting, layout, and proofreading. When creating a catalog spread, I take into account countless variables. It's not about making the pieces fit together like a puzzle. It's about telling a story.
